November 27, 2006
Remember Remember the Lexus of December
Lexus is at it again with their "December to Remember" sales campaign. Every year they do this promotion where they advertise their luxury automobiles as christmas gifts. As if Christmas ad campaigns weren't already forcing us to spend enough money, this car company comes along and makes it worse.
They make those goofy commercials where some guy gives his wife (or vice versa) a $45,000 SUV as a Christmas gift, complete with oversized bow. Personally, if my wife bought me a luxury automobile for christmas, I'd be pissed. There is no reason or excuse to spend that much money for any holiday, with or without Jesus' involvement. Buying a car is a commitment. A commitment to years of car payments, raised insurance premiums, maintenance, and because its a Lexus, premium gas. (Frankly, I'm not too wild about a car ever being bought for me outright. I'd rather select the right vehicle myself, but I digress.)
The average salary in America is about $36,000. (This figure is likely skewed by the number of people that make hundreds of thousands per year) The majority of these cars cost well over that, meaning the average American couldn't possibly afford one. I have a hard time believing that these commercials really speak to more than a few percent of the population.
Does anyone actually purchase one of these cars as a gift? If so, damn. You must have some serious disposable income. And for the kind of cash these cars call for, it better come with that big ass bow.
If I ever decide to give a Lexus as a gift, it's gonna be because I stole it.